Printing Arts Press, your partner in good impressions since 1945

Printing Arts Press
8028 Newark Road
Post Office Box 431
Mount Vernon, Ohio 43050
Phone 740 397-6106
Fax 740 397-6832
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The e-newsletter of Printing Arts Press







Room to Breathe

One of the most common pitfalls in design occurs when text is squeezed into borders and boxes, or wrapped too tightly around illustrations or silhouetted photographs. Next time you are faced with the challenge of creating sufficient breathing room in your designs, remember: there is beauty in simplicity. Compare the following examples of crowded vs. comfortable designs:
Here are some simple solutions on how to avoid the claustrophobic, unappealing feel of crowded design:
  • Increase the size of the border or box.
  • Increase the size of the margins on the edges of the page.
  • Add more breathing room around individual elements by increasing the white space in text wraps.
  • Decrease the font size, or cut back on text when possible.



Looking Good in Print, Fifth Edition
by Roger C. Parker

REVIEW
This book is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's the guide, long respected in the desktop-publishing community, and this edition has more examples of good and bad designs than ever.

The authors move from theory to hands-on projects—you apply the design concepts that they have already put forth. You learn about the appropriate design, graphic, and text elements for newsletters, ads, catalogs, and other business correspondence. Each chapter offers plenty of illustrations and ends with a checklist of reminders that you can refer to as you design.