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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Printing Arts Press
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The Word on the Street
“A bird sitting on a tree is never afraid of the branch breaking because her trust is not on the branch, but on its own wings. Always believe in yourself.”
Now think about yourself… do you trust your own wings? Or are you hoping the branch won’t break?
Theodore Roosevelt once said it best, “Believe you can, and you’re halfway there.”
We look forward to working with you!
Stay safe,
Customer Care Team
Chuck Gherman
cg@printingartspress.com
Theresa Kauser
Theresa.Kauser@printingartspress.com
Veronica Carter
Veronica.Carter@Proforma.com
Orders and Customer Service
CSR@printingartspress.com
If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.
While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.
  Follow us on LinkedIn!
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Idea
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Add Beauty and Balance Using the Golden Ratio and the Perfect Spiral
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They say beauty is in the eye of the beholder, but it actually stems from mathematics.
Proportion is one of the guiding principles of design. Proportion includes the visual size and weight of elements and how they relate to each other. Proportion helps you group your design in sections, like consolidating elements by size, amount, or numbers. Whether it’s columns in a magazine, sidebars on a poster, or focal points in photography, proportion communicates importance and helps the brain decode information.
The Golden Ratio
When you want to create captivating designs, remember that the Golden Ratio (1: 0.618) is the most recognized proportion that aesthetically appeals to humans. With its strict proportions, this ratio creates harmony, off-center midpoints, and even gorgeous spirals.
To use the golden ratio, you can start with a line, a square, a rectangle, or even a triangle. On a line, points A and B are placed at opposing vertices, and point C is set between the points. On an AB line, for example, the golden ratio is achieved if the center point C is placed so that line AB divided by section AC is equal to section AC divided by section CB. Point C is placed at the “golden ratio point,” or approximately 0.618.
It looks like this:
The Fibonacci Sequence
Once you’ve studied and mastered the golden ratio in polygon shapes (or pages), you can compose perfect spirals within them. This phenomenon, called the Fibonacci Sequence, was proposed in Western science by an Italian mathematician in 1202. The numbers in this sequence are 1, 1, 2, 3, 5, 8, 13, 21, etc., where each subsequent number is the sum of the previous two. When the proportions are right, the spiral created from this sequence matches some of the most intricate designs in nature – like a sunflower, a flowering artichoke, a budding pinecone, or an intricate snail shell.
Using the Fibonacci Sequence can bring an exquisite sense of balance to a page. In photography, some artists like to use Adobe Lightroom to perfect compositions during post-processing. This software has a range of crop overlays, including one called the Golden Ratio based on the Fibonacci Spiral. It offers an easy shortcut for incorporating a professional sizing and spacing system into your designs.
Want to try it?
When using the crop tool, move between the different types of crop overlays by using the shortcut key [o] and [shft] + [o] to toggle between the different angles and varieties of the overlay that are available. Position points of interest on the perfect spiral and lead viewers to explore the points of interest you capture in your image.
Working with this grid, you can shift elements to create energy, add natural balance to a page, and centralize headlines or focal points for maximum impact.
Click here to visit the Printing Arts Press - Ideas Collection.
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MARKETING
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LinkedIn Stories
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SHARE IMAGES AND SHORT VIDEOS OF EVERYDAY PROFESSIONAL MOMEN
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Similar to Snapchat, Facebook, and Instagram, LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments that last for 24 hours. Sharing Stories is a fun and easy way to share your experiences and insights and build meaningful relationships with your professional community.
Here are a few ways to use LinkedIn Stories to boost your brand and increase interactions with your audience:
- Educate your audience with useful tips, tricks, and information from white papers or industry reports you’ve published.
- Offer unique behind-the-scenes glimpses or “day in the life” content that builds interest in your brand.
- Give a digital shout-out to partnering businesses, sponsors, or customers to show your appreciation.
- Use interactive elements, such as stickers, @mentions, and questions of the day to engage your audience.
- Offer product exclusives or a sneak peek of new products.
- Put the spotlight on your team by celebrating employee milestones and introducing employees.
- Highlight your customers with customer success stories, quotes, and testimonials.
If you’re looking for creative ways to promote your business in print, we’d love to help! Give us a call or stop by today!
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PRODUCT
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Colossal Postcards
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ENSURE YOUR MAILING GETS NOTICED
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Colossal postcards are a great way to make a powerful statement about your company and ensure that your mailing gets noticed. As the name suggests, colossal postcards are large and demand attention in a stack of mail, making them an excellent tool for your next direct mail campaign.
A colossal 6” x 11” postcard is the largest postcard you can mail at the standard letter postage rate. Because it is oversized, it requires the same postage as a letter.
Colossal postcards can be used to make big announcements, introduce new products, or provide highlights about your products or services. Here are a few more ideas when creating a successful oversized brochure:
- Consider including a tear-away portion, such as your business card, coupons, sample vouchers, etc.
- Use the large space to reveal a new product lineup or offer a product spotlight on a best-selling item.
- Convert your monthly newsletter into a colossal postcard. Make the overall design look like a newsletter, using short headlines with brief stories in news format.
- Highlight happy customers that are using your product with either testimonial stories or brief customer quotes.
- Include your contact information, website, and call to action on both sides.
Stop by today if you’d like help creating a colossal postcard that can do the selling for you. Our creative team will help you with postage rules and regulations.
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TECH
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Choosing the Right File Format for Website Images
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SHOULD YOU USE JPG OR PNG IMAGES?
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When you are adding images to your website, should you use JPG or PNG images for photographs? The popular answer is JPG images.
Here’s why:
JPG (or JPEG) is a lossy compressed file format that creates the smallest file size possible while keeping image quality as high as possible. In a JPG, the compression groups together multiple similar pixels and kind of blurs the lines. This works well for photographs but looks poor for logos, line graphics, and screenshots, which are better saved as PNG files.
If you compare a JPG and PNG image side by side, you may not be able to see the difference (which is simply image compression). JPG images are compressed, creating a smaller file size and allowing them to download on a website much faster. Fast loading images are important for creating an optimal user experience. Choosing the right image format will help your site look better and load faster.
You may also consider WebP file format, which provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make websites faster. While Webp is well supported in web browsers, it is not as common in image editing programs, such as Photoshop. However, the WebPShop plugin can be downloaded as a workaround.
Another helpful option to ensure optimal file sizes is using website plugins to automatically compress images you upload to your site while retaining high image quality.
If you’d like helpful tips on your next printing project, we’re here to help! Remember, other printers may be nearby, but nobody comes close.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Printing Arts Press, visit
printingartspress.com.
Copyright © 2021
Printing Arts Press, 8028 Newark Road, Mt. Vernon, OH 43050 740-397-6106
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