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JAN
19
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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Printing Arts Press
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The Word on the Street
One day, a turtle and a dog decided to compete in a running and swimming competition. In preparation, they both took private lessons and trained for long hours.
They began with the running race. The dog won easily, but eventually, the turtle also finished the race. It took him considerably longer, but he still achieved his goal to finish the race.
The competition to swim across the lake took place a few weeks later. And guess who won? The turtle. But the dog also achieved its goal: to complete the race.
Never give up on your dreams. It may take a little longer, but with determination and effort, everyone can achieve their goals.
If you need a little help in achieving your marketing goals, our creative team is here to help. Remember, other printers may be nearby, but nobody comes close.
We look forward to working with you!
Stay safe,
Chuck Gherman
cg@printingartspress.com
Theresa Kauser
Theresa.Kauser@printingartspress.com
Orders and Customer Service
CSR@printingartspress.com
If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.
While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.
  Follow us on LinkedIn!
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Idea
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Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business
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Our life is made with words.
Words create worlds – not only physical worlds but the worlds we perceive. From naming your children to articulating a political platform, words speak life and shape reality.
In marketing, often you have just one chance to get your message right. When you have someone’s attention, can you quickly and dramatically communicate ideas? That’s where a strong one-liner can make all the difference! A one-liner is a concise statement you can use to spark curiosity and clearly explain what you offer.
Here are three steps for building a one-liner that makes people lean in and take interest:
Step 1: Articulate the Problem
When you’re inviting customers into your story, always start with a problem.
The problem is the hook. If a story doesn’t have a problem, the story never gets started. When shaping your one-liner, start by stating the problem or pain point your clients face. Make sure the first statement in your pitch is a clear problem that people actually experience. Something like this:
- A: Most parents get stressed when they think of taking their kids to the dentist . . .
- B: With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic . . .
Step 2: Preview the Solution
After you open a story loop, your customer is ready to hear about a solution.
Here comes the reveal! After you’ve grown anticipation about the problem, turn the corner by offering a remedy. This can be as simple as naming your business or presenting the product itself. Here are a few examples:
- A: At Kid’s Teeth, our fun and welcoming office puts kids at ease . . .
- B: With a Circuit E-bike fitted just for you . . .
Step Three: Describe the Result
Like the climax of the opera, the third part of your one-liner should release the tension you initially created.
When you write the solution part of your one-liner, try to articulate the final result a customer will experience: something tangible people can see, feel, or count. For example:
- A: Our fun and welcoming office puts kids at ease so that they aren’t afraid and their parents actually enjoy their dentist visit.
- B: With a Circuit E-bike fitted just for you, you’ll get hours back in your day and arrive at work promptly.
Snag New Customers
There is no hammer, no chisel, and no generator more powerful than the spoken word.
Once you’ve perfected your one-liner, put it on the back of your business card, print it on the wall in your retail space, and memorize it for your next elevator pitch. Cast your bait far and wide and reel in great results!
Click here to visit the Printing Arts Press - Ideas Collection.
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MARKETING
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Linktree on Instagram
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Linktree is a free tool that allows users to bypass the one-link limit on Instagram by directing your audience to a personalized landing page filled with multiple links.
Linktree allows users to brand a multi-link landing page with their Instagram profile and name at the top.
Once users set up a Linktree and add links (such as websites, product pages, blogs, social media channels, etc.), they can copy the unique Linktree URL and paste it into the “Website” field of their Instagram or Twitter bio, or share it in Facebook posts and YouTube Videos.
Linktree offers a free version and a paid monthly subscription. The free version includes basic theme customization of your profile and link click statistics (view how many people have clicked links).
Linktree PRO provides access to fully-customizable backgrounds, button colors and styles, social icons, schedule links, embedded videos, and Leap Links, which sends visitors directly to one link rather than to a Linktree profile.
If you’d like creative ideas to promote your website and social channels in print, we’d love to help! Give us a call today.
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PRODUCT
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Strut Cards
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TAKE YOUR POINT OF SALES PROMOTIONS TO THE NEXT LEVEL
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Strut cards are a great way to take your point-of-sales promotions to the next level. Strut cards offer a new twist on point-of-sale cards because they are printed on display board or mounted on foam core. Strut cards demand attention with eye-catching images and bold calls to action. They can be used to announce a new product, promote a sale or promotion, and drive traffic to your website or social media pages via a URL or QR code.
Strut cards are ideally displayed on checkout counters, product shelving, reception desks, and lounge tables. They can be printed in any variety of sizes but are most popularly printed as A5 (5.875” x 8.25”) or A4 (8.25” x 11.75”) sizing.
If you’d like help creating a strut card your audience will read and remember, give us a call today!
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TECH
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Loom Video Messaging
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ALLOWS USERS TO COMMUNICATE MORE CLEARLY
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Loom is an easy-to-use video messaging tool that enhances remote work communication by allowing users to record their screen, voice, and face to create an instantly shareable video in less time than it would take to type a detailed email.
Loom is commonly used in business to explain complex projects, discuss ideas and feedback, and provide training videos. By recording their screen, face, and voice simultaneously, users can show their computer screen and give an overview just as they would in person.
Because recipients can watch and listen simultaneously, versus reading text in an email, they’ll remain engaged and be likelier to absorb and remember information. Loom also allows users to be more personable and expressive than via email.
If you’ve tried Loom, here are a few tips to get started:
- Choose and change recording mode preferences by clicking the ellipses in the upper righthand corner and selecting Preferences. “Screen + Cam” allows you to record both your screen and your camera at the same time.
- Loom offers keyboard shortcuts to start, stop, pause, resume, and cancel recording, or you can customize your own keyboard shortcuts.
- After recording a message, you can edit and trim your video as needed before sending it.
Loom offers a free/starter and paid/business plans. To learn more, visit Loom.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Printing Arts Press, visit
printingartspress.com.
Copyright © 2021
Printing Arts Press, 8028 Newark Road, PO Box 431, Mt. Vernon, OH 43050 740-397-6106
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