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PRINTING ARTS PRESS PRESENTS
DEC
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Printing Arts Press

Word On the Street

I heard a story about a very wealthy king who lived long ago. Even though his life was filled with luxuries, he was not happy or content. One day the king met a poor man who was very happy and joyous. The king asked, “You appear to be a very poor man… how are you so happy?” The poor man said, “Your majesty, my family and I don’t need much. We have enough food to fill our bellies, a roof over our heads, and each other to keep us happy.”

The king was not satisfied with the man’s answer, so later that day he sought advice from one of his trusted advisors. The advisor said, “It’s obvious that man has not become part of the 99 Club.” The king asked, “What is the 99 Club?” The advisor replied, “To understand it, just place 99 gold coins in a bag and leave it on the man’s doorstep.”

After a long day in the fields, the man saw the bag on his doorstep. He took it inside and let out a great shout of joy when he discovered the bag was filled with gold coins. After counting it several times, he wondered, “What could’ve happened to the last gold coin? Who would leave just 99 coins!” After becoming exhausted looking everywhere for the last coin, he decided to work harder than ever to earn a gold coin to complete his collection. From that day on, the man’s life was changed. He became overworked and grumpy. He was upset with his family for not helping him achieve his goal to earn the one-hundredth gold coin. All he could think about was the coin he longed for.

After witnessing the dramatic transformation, the king’s advisor said, “Your majesty, the man is now part of the 99 Club, which is made of people who have more than enough, but are never content, because they’re always striving for the one extra thing that will make them happy.”

Here’s the way I see it: Charles Spurgeon said it best, "It is not how much we have, but how much we enjoy, that makes happiness.”

I look forward to working with you!

 

Theresa Kauser

Theresa Kauser

Account Manager, Cell (614) 499-5957

Theresa.Kauser@printingartspress.com

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To address climate change, we must use more wood, not less.

Dr. Patrick Moore, Co-Founder, Greenpeace

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Idea of the Week
Employ Printed QR Codes for a Rapid Response
YOUR SECRET CODE FOR SALES

Not long ago, scanning books or groceries using a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.

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QR codes have a unique look, encouraging customers to get involved by scanning the code and following the “digital scavenger hunt” you’ve created to lead them to a URL for your website, social media page, or to retrieve personalized communication from you (like texts or e-mails). QR codes are a fantastic advertising strategy as they allow users to engage with a brand in convenient, personalized ways. QR codes increase conversion rates while coaxing prospects further down the sales funnel effortlessly.

Use InDesign to Create and Modify Your Own QR Codes

Did you know you can use InDesign to create and modify your own QR code? InDesign treats QR codes as graphics, so you can scale and modify them like other artwork in your documents.

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Follow these simple steps to add a QR code to your designs:

  1. Click and drag the Rectangle Frame tool on the page to create an empty frame.
  2. With this frame selected, choose Object/Generate QR Code.
  3. Select what type of data to encode using the Type menu. The content area below this menu will allow you to choose a web URL, plain text, a text message or e-mail option, or even a business card. Enter your preference and continue the corresponding steps to enter appropriate data.
  4. Click the Color tab and choose a color swatch. You can modify the color by changing the “Fill and Stroke” attributes or leave your QR code black and white.
  5. Click OK for your code to be added to the selected frame.

Bridge the Gap Between Print & Digital

Nielson found about 56% of consumers rely on printed materials for sales information, specifically when seeking information on a purchasing decision. Print is seen as a concrete, reliable source, especially for prospects nearing a decision.

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By including QR codes in print marketing, you increase the potential for landing a valuable client. Consider using QR codes for:

  • Product packaging, invoice stuffers
  • Printed menus, business cards, or rack cards
  • Store promotions with discounts available at checkout
  • Promotional games, puzzles, or scavenger hunts
  • Stickers for merchandise, packaging, displays, or cards

Print is naturally viewed as informative and trustworthy, and QR codes are a perfect tool to bridge the gap between your print and online media!

See more great ideas like this!
Click here to visit the Printing Arts Press - Ideas Collection.
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Tech Tip
Smartphone Tricks
TRICKS YOU CAN DO WITH YOUR PHONE

Here are a few useful things you can do with your smartphone:

  • iPhone users can download the Night Eyes Lite – Night Camera to turn your phone’s camera into night vision goggles to help you see in the dark.

  • Android users can use the Gmote app to avoid storage issues by streaming music from your PC to your phone using Wi-Fi and the app.

  • You can turn your smartphone into a remote desktop device by installing VNC Viewer Remote Desktop from Google Play on your phone and the computer you want to have access to. You can reach any Mac, Windows, or Linux device and use your phone to control the mouse and keyboard.

  • iPhone or Android users can download the Bubble Level app for an easy-to-use level for hanging photos.

  • iPhone users can use the buttons on your headphones to take pictures (they should be standard wired headphones with actual buttons and not sliders). Just tap the volume up button to take pictures.

  • Use the TimeLapse app for iPhone or Lapse It for Android to create amazing time-lapse videos without buying expensive, high-tech equipment.

  • Android users can use the Google Lens app to get information on photos, your surroundings, and image searches. To access the feature on your iOS device, launch the Google Photos app, select a photo, then tap on the Google Lens icon.

  • iPhone 8.0 (and later) users can use Surveillance App to turn your smartphone into a wireless surveillance CCTV system. Simply buy a cheap, off-contract phone, connect to Wi-Fi, and plug it in, so it doesn’t die. You can set up both video and sound alerts that allow the device to notify you and start streaming video to your guardian phone if there is any motion or noise near the surveying phone.

If you need fun tips for your next important printing project, our team of experts is full of creative print tips and ideas and would love to help!

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Fun@Work
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Practical advice for dealing with issues facing families in today's complex world.

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