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PRINTING ARTS PRESS PRESENTS
OCT
20
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Printing Arts Press
The Word on the Street
 

When a flashlight grows dim or quits working, do you just throw it away?

Of course not. You change the batteries.

When a person messes up or finds themselves in a dark place, instead of casting them aside, you may need to help them change their batteries.

  • Some people need AA batteries (attention and affection)
  • Some need AAA (attention, affection, and acceptance)
  • Some need C (compassion), and
  • Some need D (direction).

And if nothing else works and they still don’t seem to shine, they may need you to simply sit with them quietly and share your light.

Here’s the way we see it: Helping one person may not change the whole world, but it could change the world for one person.

 

We look forward to working with you!

Stay safe,

Customer Care Team

 

Chuck Gherman

cg@printingartspress.com

 

Theresa Kauser

Theresa.Kauser@printingartspress.com

 

Veronica Carter

Veronica.Carter@Proforma.com

 

Orders and Customer Service

CSR@printingartspress.com

 

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

Follow us on LinkedIn!   

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Idea of the Week
How to Avoid the Temptation to Over-Design
DESIGNING WITH CONSTRAINT

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“Good design is as little design as possible. Less, but better.”

--Dieter Rams, 10 Principles of Good Design 

Have you ever been sucked into the vortex of Twitter?

Individual tweets are forceful because Twitter forces people to say things succinctly: anyone who writes a tweet has to do it in 140 characters. That’s not a lot of space! And, as any practiced writer knows, it’s not easy to distill a message to its essential core.

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.

Want to keep your concepts as sharp as possible? These tips will help.

4 Tips for Creating More with Less

1. Know What Your Design is Trying to Achieve

Over-designing is often a way to compensate for a lack of concept.

If you feel like you have to keep adding more to a design, you should stop and ask why. No amount of randomly applied bevels, embosses, patterns, or lens flares will get you closer to solving the problem.

2. Design with Constraint

Just because a design seems simple doesn’t mean it was easy to achieve.

Efficient designs use fewer visuals and create room for viewers to bring their own understanding or interpretations to the work. By limiting the number of components in your design, you leave space for active viewers to engage deeply and experience authentic emotions.

3. Simplify Complexities

What do you picture when you think of a bird?

Maybe flying, nests, or freedom? If you are trying to simplify your designs, brainstorm symbols that best convey your idea's meaning. Instead of showing a bird in its entirety, you could sketch a feather, nest, or wingspan. Each viewpoint communicates a different sentiment, so choose symbols carefully and layer the background or colors to add emotional depth. Try footprints instead of a sneaker, smoke instead of a fire, or a steaming teacup instead of a cafe.

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4. Don’t Be Afraid to Start Over

One of the hardest things to do with your design is to admit it’s not working.

It takes bravery to disconnect from your work and be honest about its effectiveness. Though it’s hard to give up on a concept, remember that by starting over, you’re not returning to square one. By scrapping a prototype, you’re just looking at your work from a different perspective. The work you’ve already done is still part of your journey to the final solution. Your time was not wasted – it was just part of the process!

See more great ideas like this!
Click here to visit the Printing Arts Press - Ideas Collection.
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MARKETING
Marketing Tip
Free Consultations
A WIN-WIN FOR CUSTOMERS AND BUSINESSES

A free expert consultation is a win-win for customers and businesses.

A discussion upfront can help you understand prospective customers’ needs and expectations, and it also gives them the chance to get to know more about you and your business. By offering expert advice, you will also build trust and confidence with potential customers.

In addition to educating customers about your business, free consults also give you the opportunity to recommend products and services that address a wider range of needs, often resulting in additional sales. During your consultation, you can also provide customer references, which will enable your happy customers to promote your business for you.

Here’s an example of how you can promote a free consultation: "Are you planning an upcoming XX project but wondering how to make it a reality? Our experts can take away the guesswork and make the process easy for you! Contact us for a free consultation."

If you’d like help promoting consultations in print, such as a postcard marketing campaign, we’d love to help! Give us a call or stop by today.

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Product Tip
6 Tips to Improve Your Printed Newsletters
CREATE CURIOSITY AND BUILD EXCITEMENT

Online ads, digital promotions, and e-newsletters bombard recipients daily.

Much of this information is being deleted or filtered out without ever being read. Because of this, printed newsletters are making a comeback, and more businesses are using them to keep their customers current with what is happening. 

Regardless of whether the company is already sending out a newsletter or debating on starting one, it is good to learn new ways to improve it. Here are some tips to help improve printed newsletters.

1. Exclusive Information

Offering exclusive information in a newsletter or a special incentive for signing up can help increase the mailing list and encourage recipients to read it.

Information can include unique advice from the CEO, advance notice for special announcements, or information someone can only receive if they read the entire newsletter. Special incentives can include discounts for products or services, gifts, or invitations to special events. 

2. Article Focus

When writing articles for the newsletter, it is essential to make them fun to read and provide valuable information.

By offering valuable information, readers become informed about products, services, or events, which lead to future sales. Encourage employees to contribute and write articles to provide more variety in writing styles and topics. 

3. Add Personalized Content

Create newsletter articles for the individual needs of specific groups.

Writing for targeted groups may require multiple newsletters to achieve; however, it may be worth the investment if a business targets multiple groups of people. For example, a major real estate company may want to create two newsletters, one for those who need real estate information to buy or sell homes and then a second newsletter for real estate agents. 

4. Use Color

Color attracts the eye and draws people in, encouraging them to continue reading.

Color animates everything, and one of the most popular newspapers — USA Today — implements lots of color in its papers. Use color to complement the article topics and other images within the newsletter. 

5. Placement of Images

In addition to using color to attract readers, the placement and use of images and photos will help draw readers.

Many will look at images and read their captions first before reading the article. Use photos and images that help better explain an article and be visually attractive for newsletter skimmers. One tip to keep in mind is to use the dollar bill test. It should be possible to place a dollar bill anywhere on the newsletter, and it should be touching an image.  

6. Offer an Online Option

Though having a printed newsletter to read in hand is preferred by many, some still want access to the same information online.

Create a section on the website to include links to PDF files or online versions of the newsletter. For example, The Disney Company has printed The Mickey Monitor for years to send out quarterly to annual pass holders to its theme parks. However, the newsletter is also accessible online. 

Nonprofits and groups are also offering printed newsletters online as a virtual reference. When signing up for the newsletter from Widowed Persons Service, recipients can select to receive a printed newsletter or one via their email. 

When done correctly, a printed newsletter can attract attention and be an excellent tool for a company. Regardless of the newsletter's purpose — boost sales, attract new clients, or educate employees — there is sure to be a return on the investment associated with the costs of printing the newsletter.

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TECH
Tech Tip
Canceling a PayPal Payment
WHAT TO DO IF YOU SEND A PAYPAL PAYMENT TO THE WRONG EMAIL

PayPal is an easy way to send and receive money online, but sometimes it can be too easy. If you run into a situation where you enter the wrong dollar amount or send money to the wrong person (such as entering an incorrect email address), here’s a quick overview of what to do.

If an email address doesn’t exist in PayPal, the payment will remain in limbo and will be returned to your account after 30 days. However, if the email address does exist, you will want to cancel it quickly before it gets claimed.

To cancel a payment manually, log into your PayPal account and choose Activity>All Transactions. If the payment has not been claimed or isn’t yet completed, there will be a small Cancel link. If there is no cancel option, that means the money has already been claimed.

If your payment has already been claimed, you will have to request a refund from the retailer or person you sent the money to or report an issue in PayPal’s Resolution Center. You can also open a dispute and contact the recipient directly if you didn’t receive the item or service you paid for.

Note: When your money is refunded, instead of returning to your original form of payment (such as your bank account), it will appear in your PayPal balance. From there, you can transfer it back to your bank account.

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Fun@Work

Spotlight Recipe

Jamie Foxx might be writing songs about this Fried Potatoes and Sausage Skillet

Did You Know?

Did you know there is a difference between the pound sign/number symbol and a hashtag?

Printing Quiz

If your printer talks about stock, what they really mean is:

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