Marketing advertorials can be a creative way to promote your products and services and educate and inform your audience. An advertorial is a paid advertisement written in the form of editorial content that provides valuable information to the readers.
Advertorials are often creatively disguised to look like an article that spotlights the product that is being promoted. Typically, advertorials use disclaimer words, such as “sponsored, promoted by, or paid ad.”
Advertorials can be an excellent investment to build brand awareness, help your audience better understand your products and services, and establish your business as an industry expert.
Advertorials can be published on influential content sites online, printed newspapers, magazines, and trade publications, included in affiliate partner campaigns, or even printed and distributed at industry events and included with mailings.
If you’d like more ideas for promoting your business in print, we’d love to help! We hope to hear from you soon.
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