Printing Arts Press's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to printingartspress.com.

PRINTING ARTS PRESS PRESENTS
DEC
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
Message
A Message from Printing Arts Press

Word On the Street

Ancient folklore says that Socrates was visited by an acquaintance who was eager to share some juicy gossip about another friend. Before the man was able to share his news, Socrates asked if the news could pass the “Triple Filter Test.”

Socrates then explained, “The first filter is truth. Have you made sure what you’re about to say is true?” The man shook his head and said, “No, I just heard about it and…”

Socrates cut him off, and said, “If you don’t know that the news is true, then is it good or kind?” Again the man shook his head and said, “No, actually it’s the opposite. You see…”

Socrates cut him off again and said, “So you aren’t sure if it’s true, and it isn’t good or kind. One filter remains – is this information useful or necessary to me?” The man was a little defeated and said, “No, not really.” And Socrates said, “Well, if what you want to say is neither true, nor good or kind, nor useful or necessary, please don’t say anything at all.”

Here’s the way I see it: Imagine how different the world would be if we only chose to share or listen to information that was true, good, or useful. Mahatma Gandhi said it best, “Be the change you want to see in the world.”

I look forward to working with you!

 

Theresa Kauser

Theresa Kauser

Account Manager, Cell (614) 499-5957

Theresa.Kauser@printingartspress.com

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

Email me or sign up at pr@printingartspress.com for our printed Word on the Street Newsletter that includes helpful marketing and print tips to make your job easier!

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

Follow us on LinkedIn!       Check out our Blog!

To address climate change, we must use more wood, not less.

Dr. Patrick Moore, Co-Founder, Greenpeace

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
Idea
Idea of the Week
Create Interactive Experiences through Sensory Design
DESIGNING FOR THE SENSES

Great art is experienced, not just seen, but often design is geared toward viewing only.

Consider how most design is caged by image – we “look” at design rather than sensing, feeling, or experiencing it. (Think of high-production, polished images flattened to social media, or framed artwork beneath sheets of glass in a gallery.)

What if you could change that, re-structuring your approach so that the primary aim of your designs was to engage or delight? Appealing to other senses can enliven your designs and shift your perspective toward a more immersive user experience.

Push Past Your Visually-Dominated Design Parameters

Here are three prompts to spark sensory engagement in your next piece.

1. Start with a Blindfold

Sometimes the visual so dominates our imagination that we need to shut down sight to allow our brain to explore other possibilities.

418-Flower.jpg

When you have a theme in mind (like coffee or hiking), try placing yourself in similar environments (like a coffee shop or the woods) while sitting blindfolded for five minutes. Because you only have one center of attention, blocking out sight can help you tune in to sensory and emotional cues you might otherwise miss.

2. Design for a Sense of Taste

Food is a deep and defining part of our culture, playing a central role in our celebrations, sacraments, and satisfaction.

Experiment with bright colors of vegetables, abstract candlelit plates, or foods that carry heavy scent cues to trigger pathways to memory and awaken viewer emotion.

418-Sushi.jpg

3. Design the Feeling of an Idea

Neuroscience tells us we are emotional decision-makers, not rational spreadsheets.

How can you translate intellectual ideas into emotional realities for your audience? Incorporate visual cues to elicit strong reactions: shock, disgust, curiosity, intimidation, or a desire to touch, to name a few. Think of James Bond’s sleek Aston Martin or a heap of delicate moist bubbles floating in a luxurious hot bath. How do these visceral designs prompt a powerful gut reaction?

Before putting pen to paper, consider how you want your designs to make people feel, and build from there. As design professor Bruce Claxton once said, “people are seeking out products that are not just simple to use, but a joy to use.”

Living designs focus on the viewer's experience, not just your message. Take responsibility for the story you want viewers to experience and incorporate sensory design to move your audience with beauty and delight!

See more great ideas like this!
Click here to visit the Printing Arts Press - Ideas Collection.
Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
MARKETING
Marketing Tip
Social Media Dimensions
DIMENSIONS TO KEEP IN MIND WHEN POSTING SOCIAL CONTENT

It can be challenging to remember the correct image sizes for each social platform. Here are a few popular dimensions to keep in mind when posting social content:

Facebook

  • Profile photo: 180 x 180 px

  • Cover photo: 820 x 312 px

  • Shared image: 1200 x 630 px (Note: these are the images that appear in your timeline and news feeds)

  • Event image: 1920 x 1080 px

Twitter

  • Profile photo: 400 x 400 px

  • Header photo: 1500 x 500 px

  • In-stream photo: 440 x 220 px (Note: these photos will appear in your followers’ streams and the streams of their followers, if retweeted).

Instagram

  • Profile photo: 110 x 110 px

  • Photo thumbnails: 161 x 161 px

  • Photo size: 1080 x 1080 px

LinkedIn

  • Personal profile image: 400 x 400 px

  • Personal background image: 1584 x 396 px

  • Company logo: 300 x 300 px

  • Company cover Image: 1536 x 768 px

  • Shared image: 1104 x 736 px

If your business would like help promoting your brand in print, remember our creative experts are here to help! Give us a call today.

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
PRODUCT
Product Tip
Custom Dividers
AN EASY AND FUN ORGANIZE YOUR IMPORTANT DOCUMENTS

Whether you prefer three-ring binders, boxes, or folders, index tab dividers and cut sheets offer an easy and fun way to organize your important documents.

While many people are familiar with index tab dividers, cut sheets are a similar variation without the tab extension. Cut sheets make it easy to navigate through your documents and are used just like tab dividers to separate the different sections of your content.

Tab dividers and cut sheets are a great way to introduce and provide an overview for each section of content. They are a popular addition for product catalogs, instruction manuals, employee handbooks, and medical guides.

Tab dividers and cut sheets can be printed on both sides, and have many customization options, such as three-hold drilling, lamination and custom finishes, metallic ink, embossing, and much more. They are a professional way to boost the organization of your documents.

If you’d like to learn more about custom divider options or need a quote, our team is here to help! Remember, other printers may be nearby, but no one comes close.

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
TECH
Tech Tip
Tools to Teach Yourself a Language
ONLINE LANGUAGE LEARNING TOOLS

Have you ever thought about learning a new language? While it is a lot of work, it can also open up a lot of opportunities. You can communicate with more people, learn about other cultures, and even qualify for job opportunities that were previously unavailable.

Here are a few popular online language learning tools to get started:

  • Duolingo offers free, brief learning lessons and self-paced exercises to help users develop a base understanding of dozens of languages or review ones they already know.

  • Memrise is a popular vocabulary-building, flashcard tool for beginners that allows users to personalize their language learning. Users can learn a language with thousands of video clips of real native speakers, and fun and effective games to practice speaking skills.

  • Busuu helps users speak a language in just 10 minutes a day. Busuu encourages collaborative learning by offering users the unique opportunity to learn the language and practice their listening, writing, reading, and speaking with assistance from a rapidly growing community of native speakers.

  • Rosetta Stone offers reliable, accurate, and thorough programs for 28 languages. Rosetta Stone keeps track of user progress, scores users as they complete exercises, and repeats important ideas to help boost memory skills. Rosetta Stone also offers language learning programs for businesses.

  • Babbel is a comprehensive learning system that combines effective education methods with state-of-the-art technology. They provide helpful tools to start having practical, everyday conversations.

While these tools can be helpful, remember the primary key to learning a foreign language is practice. While piecing together words and phrases will give you the groundwork to build from, you will have to invest time and effort to become fluent.

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT TIP >
TECH TIP >
FUN >
Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

An irreverent look inside the world of business and finance.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Printing Arts Press, visit printingartspress.com.
Copyright © 2019 - 2020
Printing Arts Press, 8028 Newark Road, PO Box 431, Mt. Vernon, OH 43050 866-998-9575