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PRINTING ARTS PRESS PRESENTS
SEP
22
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Printing Arts Press
The Word on the Street
 

Here’s an oldie but a goodie that will hopefully make you smile today.

An elderly man thought his wife was losing her hearing, so he stood about 20 feet behind her and asked, “Can you hear me, sweetheart?” No reply. Then he moved about 10 feet behind her and asked again, and no response. He moved up about five feet behind her, and not a word. He got very close and loudly asked her, “Can you hear me now, honey?” Annoyed, his wife turned around and said, “For the fourth time, yes, I can hear you!”

When you are wrong, admit it. When you are right, be quiet.

We look forward to working with you!

Take Care,

Customer Care Team

Chuck Gherman

 

Orders and Customer Service

CSR@printingartspress.com

 

Theresa Kauser

Theresa.Kauser@Proforma.com

 

Veronica Carter

Veronica.Carter@Proforma.com

 

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

Follow us on LinkedIn!   

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Idea of the Week
Think Digital is Where It’s At? Think Again.

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Advertising has changed, although the need for it has not.

While digital advertising seems like an intelligent thing to do, digital is not enough. Why? Consider the story of the retail giant, J. Crew.

J. Crew’s Struggle to Maintain Brand Identity

J. Crew opened its first retail store in 1989 and, in the early 2000s, turned mainstream men’s clothing into a “lifestyle brand.” The ad executives had brilliant marketing and created a story “across the entire customer experience,” rivaling competitors like the Gap and Banana Republic.

But, in 2017, the executives were pushed out by a digital presence.

J.Crew began sending out email blasts and following customers with web banner ads, pivoting to focus on sales and coupons. Rather than boosting sales, it downplayed the brand. People now got into the habit of waiting for a deal or a coupon, creating discount shoppers, and bringing down the value of the clothing.

In 2020, when COVID-19 hit, shoppers only supported brands they felt connected to, and J.Crew was no longer in that category.

Integrating Print with Digital Marketing

Companies that find the most success integrate digital with their printed pieces, focusing on awareness and connection. Here’s how.

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1. Pair direct mail with your digital presence.

Use postcards to grab your audience’s attention and pique their interest in your offer. Then, lead them to your social media with a QR code or call-to-action to your website.

2. Don’t tell them you’re great. Show them.

Show people what you can do for them by showing your product or service in action.

This means instead of using pictures of your product or service in your direct mail, use pictures of smiling people using the product or service. Then, for further information and illustration, have a call to action in which they go to your website.

3. Take your social media further.

Your social media needs to do more to educate, inform, and inspire people to use your brand.

Your advertising doesn’t need to produce the whole brand story but must provide a positive ROI whenever the company interacts with people.

No matter what your ad campaign looks like, remember to combine digital and offline advertising for the best results. We can help you with your marketing story by providing high-quality print marketing solutions on time whenever you need us. Contact us today to learn more!   

See more great ideas like this!
Click here to visit the Printing Arts Press - Ideas Collection.
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MARKETING
Marketing Tip
Logo File Types
LOGO FILES NEEDED FOR HIGH-RESOLUTION PRINTING

Many customers are confused about the types of logo files needed for high-resolution printing.

Here is the biggest difference in image files:

  • Raster graphics are “flat” files. They aren’t scalable, so as you increase the image size, you’ll start seeing the individual pixels, and the image will become blurry. Examples of raster logo files include JPG, PDF, TIFF, and PNG files.

  • Vector graphics are scalable. This means you can increase and decrease the image size without it getting pixelated or blurry. Examples of vector logo files include EPS and AI files. These are the preferred logo file types for any print project.

If you need help deciding which types of logos to use on your print pieces, our experienced team of printing professionals is here to help. Email or give us a call anytime.

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Product Tip
Augmented Reality and the Evolution of Print
MAKE A LASTING IMPRESSION ON YOUR CLIENTS

In a world full of new technology, augmented reality is used frequently. As a result, it’s now a great way to market your business.

Augmented Reality Explained

Augmented Reality (AR) is the layering of digital content like video, 3D, or 3D animation over real-world environments to create an engaging and interactive consumer experience.

It makes your print more interactive by encouraging people to download apps, use QR codes, and more. As a result, print has grown and is used in a new way.

Bringing People Closer to Products

WebAR, which they call AR and print, is now being used to bring people closer to their products and allow them to interact with them.

It will enable people to access the best of both worlds: Engaging and immersive experiences that are easy to access. WebAR is popular now and is an excellent accompaniment to tried-and-true print.

Both are needed in today’s market. Traditional print is tactile and is a great way to interact with customers because they are taking more time to look at their mail these days.

However, WebAR is a great way to further interact with customers because it is online and provides a more effortless and cost-effective way to promote your business.

As of February 2017, Pokémon Go became the first AR-centric app to reach 650 million downloads and can be credited with starting the mobile AR app movement.

We all remember people going crazy for this new game, which introduced us to a new type of reality.

Promote Effectively and Professionally

AR solves the dilemma of whether to invest in print or digital by providing marketers the ability to make the most of both worlds by seamlessly integrating their print and digital together, working in unison on the same marketing goal.

You no longer have to choose the best way to market your business. Instead, WebAR and print work closely together to promote effectively and professionally.

You can easily add immersive, interactive content to your magazine ads, postcards, brochures, and more.

Enhance Direct Mail

Now people can take your marketing product and scan it with their phones to find more information. Again, it’s a no-brainer, and it furthers your marketing efforts.

This allows them to answer their questions, make a purchase, and even promote it on social media.

You can even use tracking tags to see how far your marketing has gone. In fact, direct mail campaigns that were enhanced by AR delivered an increase in response rates from 2-3% to a massive 35%, so it makes sense to use AR.

In addition, AR solutions have finally become cost-effective and executable without intensive training or complex design software, allowing savvy marketers to take advantage of this unique advertising enhancement right now.

Whether you use a postcard, a brochure, a catalog, or other direct mail options, we can help you get the most out of your marketing efforts.

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TECH
Tech Tip
Microsoft To Do
STAY ON TASK ALL DAY FOR WORK OR PLAY

Microsoft To Do is a powerful project management solution that allows users to manage small or complex tasks from a smartphone (Android or iPhone), tablet, or computer. Because it is a cross-platform app, it is easy to stay on task all day for work or play from any location. Microsoft To Do is free – the only thing you need to use the platform is a Microsoft account.

You can set up as many lists as you want. You can even share an online to-do list with others, including friends, family, and colleagues, making it easy to collaborate on projects and sync tasks. Each task can be broken down into steps, add due dates, and set reminders for a daily checklist.

To Do integrates with other Microsoft tools, including Outlook, Cortana, Flow, and Planner.

Our team is full of helpful tips and tricks to keep your next printing project on schedule. Let us know how we can help!

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Fun@Work

Spotlight Recipe

Ranch Spinach Dip and Food Network's Mark Dacascos. Don't miss it!

Did You Know?

Did you know that cocoa beans were considered a highly valuable item in Mayan society and were used as a currency in the Mayan marketplaces?

Printing Quiz

When your printer mentions linen, what they really mean is:

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