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PRINTING ARTS PRESS POWERED BY PROFORMA PRESENTS
MAY
12
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Printing Arts Press powered by PROforma
The Word on the Street
 

American writer, Jack London, is famous for many novels, including The Call of the Wild, White Fang, Sea Wolf, Before Adam, and Iron Heel. Many of his novels were based on his real-life experiences as an adventurer and sailor. Here is one of his famous quotes that is a great reminder to live life to its fullest.

“I would rather be ashes than dust! I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet. The proper function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.”

Have fun. Love lots. Learn lots. Take chances. Let go. Face forward. Don’t let people bring you down. No matter what happens, life is too short to be anything but happy.

We look forward to working with you!

Chuck Gherman

 

Customer Care Team

Orders and Customer Service

CSR@printingartspress.com

 

Max Dudevszky

Max.Dudevszky@Proforma.com

 

Theresa Kauser

Theresa.Kauser@Proforma.com

 

Veronica Carter

Veronica.Carter@Proforma.com

 

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

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Idea
Idea of the Week
The Perfect Cover-Up
MAKE IT SHINE

There are endless options available to you to make your next print piece really stand out!

If you're looking for a simple technique that beautifully enhances your print item's impact and appeal without breaking your budget, consider adding a varnish to your next print project.

Girl holding folder

Adding a print varnish involves adding an entirely transparent coating to a printed page. Just like choosing paint types when you're painting your living room, there are three basic varnish finishes to choose from: satin, gloss, and dull (matte). Varnish can add a unique, creative element and give your design a boost, so make sure you choose the one that best fits with the look and feel you're trying to accomplish with your project.

Know Your Options

Dull: Also known as matte, this is very different from a varnish-like gloss. A matte finish it best suited if your design contains a lot of text, as it will deflect light and glare. Using a dull varnish can be a great tool for improving readability on pages containing text. Although called dull, this varnish is not at all boring. It produces exciting and attractive print results.

Gloss: As its name indicates, this varnish is the show-off of the bunch and gives a glossy type of appearance. Gloss varnish makes colors look more saturated, and your design elements look more crisp and sharper. It is perfect for printed pages containing items like photographs and graphics.

Satin: The best of both worlds, satin varnish falls somewhere in between glossy and matte and offers the perfect level of shine. This option is ideal if you have a lot of photo and text combination pieces.

Glossy, Dull, Satin graphic

What's in it for Me?

From an aesthetic standpoint, varnish can enhance the overall appearance of your piece, but it also decreases the amount of time it takes the printed piece to dry and reduces the chance that the ink will smear. Varnish also adds durability and strength to a piece by doing its job to prevent excess wear, smudging and scuffing, and providing UV protection. All of these benefits combine to give you a printed piece that lasts longer and stays in better, more attractive condition.

Once you try varnish on one of your projects, you will likely wonder how you ever did without it and will be glad to have this technique in your printing toolbox.

See more great ideas like this!
Click here to visit the Printing Arts Press powered by PROforma - Ideas Collection.
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MARKETING
Marketing Tip
Capability Statement
A GREAT MARKETING TOOL FOR ANY BUSINESS

A capability statement is a one-page overview of your company that tells potential customers or clients who you are, what you do, and how you differ from your competition. While capability statements are widely used in government contracting, they can be a great marketing tool for any business.

Here are examples of content to include in your capability statement:

  • Legal business name

  • Year and state of incorporation

  • Corporation type

  • DUNS/UEI number

  • CAGE code

  • Certifications

  • NAICS codes

  • Brief business summary, including an overview of products and services

  • Mission statement

  • Contact information, including website, physical address, phone, and email

  • Photo of building or headquarters

  • Industry partners and authorized resellers

  • A brief bulleted list of what sets you apart

If you’d like help creating a capability statement or other marketing materials that will set you apart from your competition, give us a call today! Our team would love to help.

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TECH
Tech Tip
Identify Phishing and Scam Emails
PROTECT YOUR BUSINESS FROM PHISHING AND SCAM EMAILS

Many businesses are experiencing an increase in scam and phishing emails. Cybercriminals often pretend to be reputable companies, customers, and even friends in fake messages and requests, leading to fraudulent orders and loss of income.

Here are a few ways to protect your business from phishing and scam emails:

  • Check the email domain. If the domain was created within six months or less, it is likely from a scammer. Try the free ICANN Lookup registration data tool to check domains: ICANN Lookup

  • Beware of requests claiming to be from a reputable company yet sending emails from another email domain like yahoo.com or gmail.com.

  • Look for misspellings and poor grammar, which are often the result of translations from a foreign language. In addition, the word “kindly” is commonly used in scam emails.

  • Beware of suspicious emails that want you to click, call, or open attachments immediately. Creating a false sense of urgency is a common trick of phishing attacks and scams.

  • Never reply to scam emails. Replying to spam emails confirms that your email is active, making you a target for future campaigns or scams.

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Fun@Work

Spotlight Recipe

Crockpot Pizza Casserole and "Olyphantastic" actor Timothy Olyphant

Did You Know?

Did you know that Nintendo made playing cards long before they made video games?

Printing Quiz

When your printer mentions bounce, what they really mean is:

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