Printing Arts Press's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to printingartspress.com.

PRINTING ARTS PRESS PRESENTS
OCT
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
PRODUCT TIP >
TECH TIP >
FUN >
Message
A Message from Printing Arts Press

Word On the Street

I heard an interesting story about a small village who was expecting a visit from a great leader. One of the village members suggested that they have a grand feast upon the leader’s arrival, and asked each of the villagers to bring a bucket of milk, and pour it into a big container at the village center.

After this request, each of the villagers returned with a bucket and quickly filled the large container. That afternoon during the feast, the villagers began filling their glasses from the container, but to their surprise, the liquid they poured was water instead of milk. When asked what happened, the villagers all admitted they thought no one would notice if they added water instead of milk.

Here’s the way I see it: A wise man once said, “Be the change you wish to see in the world.” When you choose to work with us, you can rest assured that we will meet or beat your expectations.

I look forward to working with you!

 

Theresa Kauser

Theresa Kauser

Account Manager, Cell (614) 499-5957

Theresa.Kauser@printingartspress.com

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

Email me or sign up at pr@printingartspress.com for our printed Word on the Street Newsletter that includes helpful marketing and print tips to make your job easier!

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

Follow us on LinkedIn!       Check out our Blog!

To address climate change, we must use more wood, not less.

Dr. Patrick Moore, Co-Founder, Greenpeace

MESSAGE >
IDEA >
PRODUCT TIP >
TECH TIP >
FUN >
Idea
Idea of the Week
Fix Distorted Photos with Photoshop's Lens Correction Filter
FIX DISTORTED PHOTOS

Lens Correction Filter

You've taken what you thought was the perfect photo, only to discover that the lens on your camera has distorted the image in some way. Objects appear to be bending or bowing. The perspective is skewed. Or maybe the corners are dark. Whatever the situation, the Photoshop Lens Correction filter may be able to help.

As its name implies, the Lens Correction filter makes minor alterations to your photos in order to fix problems caused by the limitations of your camera's lens. Issues such as blurriness, improper focus, or a thumb blocking half the picture are not covered. However, perspective issues caused by poor camera angle are.

The Lens Correction filter works with 8-bit and 16-bit RGB and grayscale images only. Raw images or those with metadata work best. To get started select Filter > Lens Correction. Photoshop will display a status bar and update its database of lens profiles.

Adobe provides built-in profiles for a wide assortment of cameras and lenses that make it easier to get very precise and accurate filtering results. Dropdowns are available for camera make, camera model, and lens information.

Choosing Camera Lens

If your particular camera or lens is missing, don't worry. An online search tool allows you to find additional cameras and lenses not included with the software. If you prefer to create your own profile, you can do that, too. Just enter your camera's specs into the online profile creator tool. Profiles obtained or created in this manner can then be added to the list for future reference.

The filter's auto-correction features include geometric distortion, chromatic aberration, and vignette (that darkening of the corners mentioned above). Unfortunately, "subtract 10 pounds" and "make 10 years younger" are not options (yet). Checkboxes make it easy to choose the settings appropriate for you. An Auto Scale Image option tells Photoshop what to do in case changes will affect the photo's canvas size. Choices include filling additional space with a white, black, or transparent background, or enlarging the image to fill the space.

Custom correction settings are also available, in case you want to fine-tune your results.

fix distortion dialog

Nobody's perfect - and neither is your camera lens. The Lens Correction filter helps to counteract some of these imperfections.

See more great ideas like this!
Click here to visit the Printing Arts Press - Ideas Collection.
Send this article to a friend
MESSAGE >
IDEA >
PRODUCT TIP >
TECH TIP >
FUN >
PRODUCT
Product Tip
Promotional Ideas to Boost Sales
SPREAD THE WORD AND BOOST SALES

Here are a few cost-effective marketing tools to help you spread the word and boost sales during your next sales promotion:

  • Posters can be placed on walls, windows, or displays and easily demand attention with their large size.

  • Point-of-sale displays located near a checkout counter can be a great way to draw extra attention to a specific product.

  • Labels can be applied to nearly anything and can help differentiate a new product or promote sale pricing.

  • Table tents are an easy way to get your message in front of a targeted audience and can be used to announce sale items or an upcoming promotion.

  • Hang tags are a unique way to ensure your sale messaging is read and remembered.

  • Hanging ceiling displays not only save space but also ensure your message can be seen from a distance.

  • Direct mail such as newsletters, postcards, and statement stuffers are a great way to share announcements and details about upcoming sales and promotions with your audience.

  • Include a bag insert with purchases reminding customers of an upcoming sale.

Our team would love to help you boost sales with promotional printing. Let us know if you’d like to see creative printing samples today!

Send this article to a friend
MESSAGE >
IDEA >
PRODUCT TIP >
TECH TIP >
FUN >
TECH
Tech Tip
Stop Losing Traffic to Broken Links
IDENTIFY BROKEN LINKS ON YOUR WEBSITE

Broken web links not only make for a bad user experience, but they also hurt your SEO efforts and negatively impact your rankings. Here are just a few examples of online tools to identify broken links on your website:

  • MonsterInsights is a WordPress analytics plugin that automatically tags 404 pages for you, so you don’t have to make any additional configuration on your plugin. Once you have MonsterInsights installed, finding your broken links in Google Analytics is easy. To see 404 error pages, go to Behavior>Site Content>Content Drilldown and look for 404.html.

  • Dr. Link Check allows you to quickly find broken and malicious links. They offer various plans, ranging from free to paid, with the ability to schedule regular checks, include/exclude rules, and export results.

  • DeadLinkChecker is an online tool which has an option to check the whole website or a single page.

  • Online Broken Link Checker can be used to scan your website and give you dead links details.

  • AtomSEO can scan your site and provide a broken links report within a few minutes. The report is generated directly on its website without installing and running any additional program files.

If your print materials are also becoming out of date, we can help you freshen up your marketing pieces at an affordable price. Visit our website today!

Send this article to a friend
MESSAGE >
IDEA >
PRODUCT TIP >
TECH TIP >
FUN >
Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

An adroit mixture of everyday settings and extraordinary events.

An irreverent look inside the world of business and finance.

A whimsical, slice-of-life view into life's fool-hardy moments.

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Printing Arts Press, visit printingartspress.com.
Copyright © 2019
Printing Arts Press, 8028 Newark Road, PO Box 431, Mt. Vernon, OH 43050 866-998-9575