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PRINTING ARTS PRESS POWERED BY PROFORMA PRESENTS
NOV
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Printing Arts Press powered by PROforma
The Word on the Street
 

As we enter the Holiday Season giving is not just about donating. It is about making a difference. If you are looking for a way to make a difference in the life of someone in need, consider volunteering. Adding a comment or handwritten note of encouragement makes it more meaningful.

Be the reason someone believes in the goodness of people.

We look forward to working with you!

Chuck Gherman

 

Customer Care Team

Orders and Customer Service

CSR@printingartspress.com

 

Max Dudevszky

Max.Dudevszky@Proforma.com

Theresa Kauser

Theresa.Kauser@Proforma.com

Veronica Carter

Veronica.Carter@Proforma.com 

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

Follow us on LinkedIn

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Idea
Idea of the Week
A Metaphorical Idea
VISUALIZE SUCCESS

Good visual communication says the things you want to say without words. It makes people feel something. It invites associations. One of the best ways to accomplish that sort of quality design starts with figuring out what various images mean to you. It all starts with a process called visual ideation.

How to Start with Metaphorical Thinking

A simple ideation exercise can last anywhere from 10 minutes to many hours over a period of more than a week. Start collecting media that reflects the sort of ideas and imagery that you want to invoke. Your sources can include videos, Instagram accounts, newspapers, magazines and other visual media. Think hard about why certain images draw you and how their qualities can be woven into your project.

The images you gather at this point do not have to be cohesive. It is natural for things to be a little chaotic at this point. Unstructured thinking is vital for creativity and finding new ways of communicating. Do not get attached to any one image; instead, look at the qualities that make each compelling.

People working at table

Working with a Group

Another way to get started with metaphorical thinking involves a group of three to five people, five sheets of paper, and a single pen. Set a timer and challenge the group to come up with 20 ideas in 20 minutes. The ideas don't have to be good, nor do they have to be solid or well-formed. The pressure of the exercise will push you in new directions. After you are done, you may find ideas or fragments of ideas that are worth keeping.

The Visual Matrix Exercise

This exercise follows the ones above. Gather all of the materials that you generated during those steps and identify five top attributes of your brand. You can focus on community, excellence, speed or others that fit. Then, identify five simple words: tree, tool, house, person and science are all good, but you can choose whatever others speak to you. Then, draw a chart with the five simple words going across the top and the five attributes you chose going down the side. Where each meets, draw a small doodle that fits the brand and the idea. You will find when you are done that you have 25 possible visuals.

graph of icons

When you are in the early stages of ideation with any of these exercises, do not get too caught up in the process of refining ideas. The purpose of the exercise is to come up with as many new ideas as you can. Have the discipline to put them aside and keep going. Once you have many good ideas available, you can go back and set aside the ones that will inform your final project.

See more great ideas like this!
Click here to visit the Printing Arts Press powered by PROforma - Ideas Collection.
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MARKETING
Marketing Tip
Marketing Advertorials
EDUCATE AND INFORM YOUR AUDIENCE

Marketing advertorials can be a creative way to promote your products and services and educate and inform your audience. An advertorial is a paid advertisement written in the form of editorial content that provides valuable information to the readers.

Advertorials are often creatively disguised to look like an article that spotlights the product that is being promoted. Typically, advertorials use disclaimer words, such as “sponsored, promoted by, or paid ad.”

Advertorials can be an excellent investment to build brand awareness, help your audience better understand your products and services, and establish your business as an industry expert.

Advertorials can be published on influential content sites online, printed newspapers, magazines, and trade publications, included in affiliate partner campaigns, or even printed and distributed at industry events and included with mailings.

If you’d like more ideas for promoting your business in print, we’d love to help! We hope to hear from you soon.

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Product Tip
Spot UV Postcards
TAKE YOUR POSTCARD DESIGN TO THE NEXT LEVEL

Spot UV (also called spot gloss or spot varnish) is a great way to take your postcard design to the next level and ensure your mailing demands attention.

Spot UV is a clear varnish applied to specific areas of your printed design to create dramatic contrast, highlights, and dimension. The “UV” aspect involves using UV light to cure the varnish. Spot UV printing gives your artwork’s targeted “spots” (such as your logo or other design) a shiny, vibrant visual effect and adds a protective coating to the printed product.

Our expert team can bring your ideas to life by designing a postcard you will love, or we can walk you through setting up your mask files.

We look forward to the opportunity to make your business (and your postcards) shine!

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TECH
Tech Tip
Restore Chrome Downloads to Bottom of Screen
A RECENT UPDATE RELOCATED DOWNLOAD NOTIFICATIONS

If you are a Google Chrome user, you may have noticed that a recent update relocated download notifications from the bottom of the screen to the top right corner. If you prefer to see your download notifications on the bottom like they previously were, here are simple instructions on how to change them:

  • Open a Chrome browser and add this in the address bar: chrome://flags/ and click enter

  • Scroll down or use Ctrl+F or Command+F to find the “Enable download bubble” option, and click DISABLED

  • After you’ve selected Disabled, a RELAUNCH button will appear at the bottom of the screen.

  • Click Relaunch to refresh Chrome. Now, when you download a document online, you will get a notification at the bottom of the screen.

If you’d like tips and tricks when starting your next printing project, our team is full of helpful ideas! And remember, other printers may be nearby, but nobody comes close.

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Fun@Work

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