Here’s an oldie but a goodie that will hopefully make you smile today.

An elderly man thought his wife was losing her hearing, so he stood about 20 feet behind her and asked, “Can you hear me, sweetheart?” No reply. Then he moved about 10 feet behind her and asked again, and no response. He moved up about five feet behind her, and not a word. He got very close and loudly asked her, “Can you hear me now, honey?” Annoyed, his wife turned around and said, “For the fourth time, yes, I can hear you!”

When you are wrong, admit it. When you are right, be quiet.

We look forward to working with you!

Take Care,

Customer Care Team

Chuck Gherman

Orders and Customer Service

CSR@printingartspress.com

Theresa Kauser

Theresa.Kauser@Proforma.com

Veronica Carter

Veronica.Carter@Proforma.com

If you have a file ready to go and need to get an order started quickly, use 'send a file' listed under Customer Service located on our home page.

While on our website try out our Custom Templates online that include an automatic proof OR see a sample of how our Document Library works for regularly printed orders.

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Many customers are confused about the types of logo files needed for high-resolution printing.

Here is the biggest difference in image files:

• Raster graphics are “flat” files. They aren’t scalable, so as you increase the image size, you’ll start seeing the individual pixels, and the image will become blurry. Examples of raster logo files include JPG, PDF, TIFF, and PNG files.


• Vector graphics are scalable. This means you can increase and decrease the image size without it getting pixelated or blurry. Examples of vector logo files include EPS and AI files. These are the preferred logo file types for any print project.

If you need help deciding which types of logos to use on your print pieces, our experienced team of printing professionals is here to help. Email or give us a call anytime.

In a world full of new technology, augmented reality is used frequently. As a result, it’s now a great way to market your business.

Augmented Reality Explained

Augmented Reality (AR) is the layering of digital content like video, 3D, or 3D animation over real-world environments to create an engaging and interactive consumer experience.

It makes your print more interactive by encouraging people to download apps, use QR codes, and more. As a result, print has grown and is used in a new way.

Bringing People Closer to Products

WebAR, which they call AR and print, is now being used to bring people closer to their products and allow them to interact with them.

It will enable people to access the best of both worlds: Engaging and immersive experiences that are easy to access. WebAR is popular now and is an excellent accompaniment to tried-and-true print.

Both are needed in today’s market. Traditional print is tactile and is a great way to interact with customers because they are taking more time to look at their mail these days.

However, WebAR is a great way to further interact with customers because it is online and provides a more effortless and cost-effective way to promote your business.

As of February 2017, Pokémon Go became the first AR-centric app to reach 650 million downloads and can be credited with starting the mobile AR app movement.

We all remember people going crazy for this new game, which introduced us to a new type of reality.

Promote Effectively and Professionally

AR solves the dilemma of whether to invest in print or digital by providing marketers the ability to make the most of both worlds by seamlessly integrating their print and digital together, working in unison on the same marketing goal.

You no longer have to choose the best way to market your business. Instead, WebAR and print work closely together to promote effectively and professionally.

You can easily add immersive, interactive content to your magazine ads, postcards, brochures, and more.

Enhance Direct Mail

Now people can take your marketing product and scan it with their phones to find more information. Again, it’s a no-brainer, and it furthers your marketing efforts.

This allows them to answer their questions, make a purchase, and even promote it on social media.

You can even use tracking tags to see how far your marketing has gone. In fact, direct mail campaigns that were enhanced by AR delivered an increase in response rates from 2-3% to a massive 35%, so it makes sense to use AR.

In addition, AR solutions have finally become cost-effective and executable without intensive training or complex design software, allowing savvy marketers to take advantage of this unique advertising enhancement right now.

Whether you use a postcard, a brochure, a catalog, or other direct mail options, we can help you get the most out of your marketing efforts.

Microsoft To Do is a powerful project management solution that allows users to manage small or complex tasks from a smartphone (Android or iPhone), tablet, or computer. Because it is a cross-platform app, it is easy to stay on task all day for work or play from any location. Microsoft To Do is free – the only thing you need to use the platform is a Microsoft account.

You can set up as many lists as you want. You can even share an online to-do list with others, including friends, family, and colleagues, making it easy to collaborate on projects and sync tasks. Each task can be broken down into steps, add due dates, and set reminders for a daily checklist.

To Do integrates with other Microsoft tools, including Outlook, Cortana, Flow, and Planner.

Our team is full of helpful tips and tricks to keep your next printing project on schedule. Let us know how we can help!